Sports betting giant BetMGM has announced that it has signed Canadian NHL icon Wayne Gretzky to serve as a brand ambassador. The reported 'multi-year deal' is the perfect preparation for BetMGM's future expansion into the Canadian market, as well as its continued expansion across the US.
Wayne Gretsky is a true legend in the world of professional ice hockey. Born in Brantford, Canada, in 1961, he was signed to play with the Indianapolis Racers in the World Hockey Association in 1978. He was then traded to play for WHA team, the Edmonton Oilers, which joined the NHL in 1979.
Gretzky played in the NHL for 20 seasons, first for the Oilers and then for the Los Angeles Kings, the St. Louis Blues, and the New York Rangers. In his career, he scored a record 2,857 points, won the Hart Memorial Trophy nine times, and won the Stanley Cup four times. No wonder, then, that Gretzky was immediately inaugurated into the Hockey Hall of Fame when he retired in 1999.
Although more than two decades have passed since Gretzky's retirement as a professional ice hockey player, his name is still synonymous with excellence in the sport. Widely known as being 'The Great One' both on and off the ice, his name is one that inspires trust, and his new role as a brand ambassador for BetMGM will be keenly noted by sports betting fans everywhere.
"BetMGM is a terrific company and one at the forefront of the dynamic changes taking place in the sports business," Gretzky said. "I’m excited to be a part of the company’s continued expansion into new states and territories and to help tell BetMGM’s story."
Wayne Gretzky
Over at BetMGM, CRO Matt Prevost was equally enthusiastic about the new announcement. "Wayne is an exceptional talent who transcends the sports world and we're proud to welcome him to the BetMGM team," he said. "As we look toward potential expansion into Canada, and elsewhere throughout the United States, Wayne will bring a unique ability to tell our brand story."
CRO Matt Prevos
